Social Media Campaigns (SMO and SMM)

Description

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend.

1. Set meaningful social marketing goals
2. Research your target audience
3. Establish your most important metrics
4. Analyze your competition
5. Create and curate engaging content
6. Make timeliness a top priority
7. Assess your results and optimize
8. Communicate goals, challenges and wins with your team

Social media optimization (SMO) and social media marketing (SMM) are two different things. Social media optimization is a process of making your website social media marketing ready. While social media marketing is a process to market your business on social networks. SMO deals with organic ways to promote/market your business or brand over social media and SMM deals with paid ways to promote/market your business or brand over social media platforms. Both SMO and SMM are equally important for the business marketing/promotion.

By regular updating the right social media marketing strategy, it will lead to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more. Your competition is already increasing on social media day by day, so don’t let your competitors take your probable customers.

Additional information